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Introducing Cellar Points, the Seekwine Family loyalty program

We love giving back to our Family, so we’re super excited to introduce our new Cellar Points loyalty program for all our Seekwine Family members.

Here’s how it works.

  • You don’t have to do a thing: you’re automatically signed up when you join the Family
  • You earn 1 Cellar Point for every dollar you spend, which gets added to your Seekwine membership
  • 20 Cellar Points earns you $1 to spend, which you can choose to redeem when you get to the checkout
  • And it’s not just for wine: you earn and spend points on everything you see on Seekwine, whether it’s wine, beer, spirits, or softies
  • You can choose to save your points to get bigger discounts, and get more off your favourite bottles or tantalising new drops.

Sounds good, doesn’t it?

But here’s the really great bit. Cellar Points are calculated on the full price of the bottle, not the member prices. So that means you still get the full amount of Cellar Points, even with your Family discount.

Say a bottle of wine is $40 full price, but the member price is $30. As a Seekwine Family member, you still get the $10 saving, but you earn the full 40 Cellar Points.

(This doesn’t apply to Special Offers though — you only earn the Special Offer price on these.)

Everything else about your Seekwine Family membership remains the same. Membership is still 100% free, with no sign-up fees. You still get free shipping in Australia on every order you make. And we’ll keep giving you tasty cellar door discounts on our Partner wineries.

But now, you can earn points and get rewarded for buying the wine that you love.

Cheers to that!

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